AI Insights · Timothy · October 2025
Top 5 iOS Decoration Games in Europe: Q3 2025 Performance Review
Explore the performance trends of the top 5 decoration games on iOS in Europe during Q3 2025, with insights into downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, the top decoration games on iOS in Europe demonstrated varied performance trends across revenue, downloads, and active users. According to data from Sensor Tower, these games showed notable patterns.
Gardenscapes by Playrix maintained a robust revenue stream, peaking at approximately $1.9M in the final week of September. Weekly downloads saw a dip mid-quarter, dropping to around 64K in mid-July, but ended with a slight increase to 65K by the quarter's end. The game's active users experienced a gradual decline from 3.3M at the start of the quarter to 2.98M by the end.
Homescapes, also from Playrix, showed a consistent rise in weekly revenue, with figures reaching $1.46M in the last week of September. Downloads increased steadily, starting at 33K and climbing to over 53K. However, active users saw a minor decrease from 2.36M to 2.05M.
Travel Town - Merge Adventure by Moon Active had a steady revenue trend, with peaks at $1.15M in late August. Downloads fluctuated, starting strong at 61K, then dipping to 50K in early September before rising again to 66K. Active users remained stable, closing the quarter at 537K.
Seaside Escape®: Merge & Story from Microfun Limited experienced a gradual revenue increase, ending the quarter at $601K. Downloads showed growth, reaching 10K at the end, while active users slightly decreased from 221K to 196K.
Finally, Merge Mansion: Mystery Puzzles by Metacore Games Oy had varied revenue, peaking at $491K in late July. Downloads were highest in early July at 12K, with a decline to 8.6K by the end. Active users decreased from 300K to 261K over the quarter.
For a deeper dive into these trends, more insights can be found on Sensor Tower's platform.